6 offices across Queensland and Northern Rivers NSW. Trekk Advisory had already built a strong accounting and advisory business.
The challenge wasn't the quality of their work.
It was that their marketing, website, systems and technology weren't keeping pace with the business they'd become.
Trekk Advisory + Highlight Creative
From Patchy Marketing to a System That Actually Supports Growth
Before founding Highlight Creative, Jess spent 14 years inside the business.
She started as a receptionist and, over time, grew into leadership roles across marketing, systems, HR, finance, events and operations. She helped guide the business through growth, change, technology upgrades and everything in between.
So when Trekk engaged Highlight Creative, the challenge wasn't understanding the business.
Trekk Advisory wasn't a new client.
As the brand continues to expand across Queensland and Northern Rivers NSW, its marketing and systems need to keep pace with the scale of the organisation.
The expertise was there. The reputation was there. But the client experience wasn't always reflecting it.
The website wasn't generating the right enquiries. Marketing activity was inconsistent. Software costs were climbing. Valuable opportunities were being missed simply because the supporting systems weren't working as hard as the team was.
Trekk had built an exceptional business. Now it needed the infrastructure to match.
The challenge was helping it evolve.
The Vibes
— one that ran in the background and made every touchpoint look sharp.
What We Built
The goal wasn’t just to “do marketing.” It was to build a system the firm didn’t have to think about
A website that works harder
We rebuilt the website around the services Trekk wanted to grow, improved the structure, clarified the messaging, and strengthened search visibility across key service areas.
Consistent visibility
Blogs, social media, email campaigns and educational resources now work together to keep Trekk visible, relevant and helpful between client conversations.
Social Media Management
Consistent Facebook content with a warm, community-first voice. Post rhythm tied to what locals care about — the crew, the service, the community.
Google Business Profile
Set up from scratch, fully optimised with accurate information, photos, service categories and an ongoing review strategy.
Better enquiry management
We introduced a structured CRM and sales pipeline so enquiries are tracked properly, followed up consistently, and don't disappear into inboxes.
Smarter systems
We simplified the technology stack, improved automation, and reduced software costs by more than $20,000 per year while increasing functionality.
The Results
Everything we handle... every month.
Here’s the full picture of what Highlight Creative manages for Trekk Advisory on an ongoing basis:
At a glance
Organic keyword growth
Equivalent Google Ads value
Annual platform cost savings
Service page SEO score
34 → 86
4x
$3K/mo
$20K+
Why This Matters for Your Firm
If you're an accountant, bookkeeper, or financial planner reading this, there's a reasonable chance your marketing situation looks something like Trekk's did when we started.
A website you haven't touched in two years. A newsletter that goes out when someone remembers. A CRM that's either non-existent, too expensive, or too complicated for anyone to actually use.
The firms that fix this early build a compounding advantage. Every blog post adds to their organic footprint.
Every well-structured pipeline means fewer lost opportunities. Every piece of content in their client's inbox keeps the relationship warm before renewal season.
- Your website should be earning its keep — not just sitting there.
- Your inquiry process should be effortless for the prospect and tracked for you.
- Your content library should be growing every month, not stagnating.
- Your CRM should cost you less than a team lunch and do more than a spreadsheet.
We handle all of it. One retainer.
No confusion about who’s responsible for what.
What We Handle
What That Means in Practice
- High-performance website
- Audited, restructured, and optimised for the firm's ideal client — not just any client
- Inquiry & lead capture
- Simple, friction-free forms embedded across the site to capture warm interest
- Factsheets & free downloads
- Branded, educational PDFs clients actually want — positioned as authority content
- Lead magnets & eBook
- In-depth guides (e.g. Cash Flow Playbook, Tax Planning eBook) with dedicated landing pages
- Monthly SEO blog posts
- 3 topic-clustered posts per month, written in the firm's voice, targeting ideal client search terms
- Social media management
- Monthly content calendar, graphics, captions, and scheduling across platforms
- Email newsletters
- Regular client-facing newsletters — written, designed, and sent on their behalf
- Sales pipeline management
- Fully structured CRM pipelines tracking every lead from inquiry to onboarding
- CRM setup & automation
- Go High Level configured for email automation, landing pages, and pipelines — at a fraction of enterprise CRM costs
- Google Business Profile
- Optimised listings for every office location — a must for multi-site firms
- Reactive campaign content
- Fast-turnaround content for events like Budget night — carousels, email blasts, social captions
- Photography & video
- Professional location shoots to build a real, usable content library
"Even with name changes and rebrands, we've managed to build and keep a strong, loyal following at both our office locations."
“Jess has been pivotal in keeping our social media presence strong over the years."
If you’re tired of throwing things at the wall and hoping they stick - let’s talk. Whether you need strategy, content, a website, or all of it wrapped into one clear plan, we’re here to help you show up, stand out, and grow with purpose.
Let's make your marketing matter.
READY TO SHOW UP PROPERLY?
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