The Highlight Portfolio
Good regional businesses,
done looking smaller
than they are.
Strategy first. Then we build what the business actually needs to back it up. Real Australian businesses, with the work and results to show for it.
looking smaller
Small agency. Big swing.
We take on a handful of clients at a time so every one of these gets the full run: strategy, build, photography, launch, then the slow steady improvement afterwards.
↑1,211%
Calls from Google after launching new website — Country Waste Systems, 734 in the period
34→86
SEO score on "Services" and "Home" pages after the Trekk Advisory rebuild
60%
Month on month organic follower increase for Deni RSL during their 12 month social media package
30+
Regional businesses Australia Wide we've built, shot, created, rebranded, and aided since 2024.
Four "HIGHLIGHTS" - CLIENT deep dives
What actually changed for the business.
The problem they walked in with, what we did about it, and what it moved.
01 - one
Country Waste Systems
Alanna Raper · Deniliquin, NSW · Waste & recycling
The problem
Everyone in town knew them. Google didn't. Their website enquiry form was broken. Bins were being booked by phone tag, and a search for "skip bin Deniliquin" turned up almost nothing.
WHAT WE DID
Full rebuild: strategic website with online bin booking, a properly built Google Business Profile, on-site photography of the real yard and trucks, CRM and enquiry capture behind it, and social content that keeps it warm.
website, google business, crm, photography, social
↑13,300%
Google Discovery searches Month After Launch
734
Calls direct from Google, up 1,211%
02 - two
Trekk Advisory
Accountants & business advisors · multi-branch, regional
The problem
A firm that had grown through rebrands and name changes, with service pages that no one could find and a story that didn't match the calibre of the advice inside.
WHAT WE DID
Rewrote and rebuilt the service pages around what people actually search for, set up CRM, email marketing and lead magnets behind them, and kept the social presence steady through every change.
Website SEO Email Marketing CRM Sales Social
34→86
Service page SEO score after copywriting
$3k / month
Equivalent Google Ads value from 4× organic keyword growth
03 - three
Big Hug Australia
Lucy Horne · Deniliquin, NSW · Wearable sensory cape
The problem
A brand-new product in a category that didn't exist yet — no name, no brand, no way to buy it, and a founder who needed to be taken seriously by parents and OTs from day one.
WHAT WE DID
Everything from the name up: positioning, visual identity, ecommerce website, launch copy, product video, CRM and email flows, and the social content to carry the launch.
Brand Strategy Branding Naming eCommerce Launch
Built & selling
Brand, store and launch stack live on day one
0 → 1
New product category, launched without a marketing team
IN THEIR WORDS
"Jess has been pivotal in keeping our social media presence strong over the years. Even with name changes and rebrands, we've kept our following."
- Eryan Haddon, Trekk Advisory
“I genuinely love the work and branding you've created for CWS. It really reflects our vision and the way we want the business to be presented.”
— Alanna, Country Waste Systems
Everything else we're proud of.
The full portfolio
Jack Fitzpatrick, Steel Fabrication
Brand strategy / Website / Copywriting / Photography / Video / Social / Google Business Profile
View the project ↗
Fitzpatrick Fabrication
Jeremy Murray, Civil Construction
Website / Recruitment marketing / Hiring assistance / Photography / Reputation reset / Social media
View the project ↗
Murray Constructions
Louise Mace, Naturopath
Branding / Website / Photography / Promotion / email marketing / social media
View the project ↗
Nurture With Louise
Community & Social Media Marketing
Social media strategy / Content creation / Event marketing / Photography / Video / Reporting
View the project ↗
Deniliquin RSL Club
Speech Pathology & Occupational Therapy
Branding / Website / Photography / Promotion / brochures / deisgn
View the project ↗
Deni SPOT
Jessie Taylor, Realtor
SOCIAL MEDIA / VIDEO / Photography / Promotion
View the project ↗
Big River Real Estate
"Drivers Education Program"
video
View the project ↗
Deniliquin High School P&C
Stacey Crampton, Beautician
Website / Social media
View the project ↗
Pure Serenity
Alanna Raper, Waste Management
Branding / Website / Photography / Promotion / brochures / deisgn
View the project ↗
Country Waste Systems
Accountants & business advisors
Brand strategy / Website / Copywriting / Photography / Video / Social / Google Business Profile
View the project ↗
Trekk Advisory
Wearable Sensory Cape
Brand strategy / Copywriting / Photography / Social media templates / branding kit
View the project ↗
Big Hug Australia
Fiona Waters, ADHD Coach
Brand strategy / Copywriting / Photography / Social media templates / branding kit
View the project ↗
Messy Minds Collective
Graham Bishop, President Deniliquin
CRM / HOSTING in KIND / Social media templates / WEBSITE
View the project ↗
Demiliquin Mens Shed
Wearable Sensory Cape
Brand strategy / Copywriting / Photography / Social media templates / branding kit
View the project ↗
James Coghlan, Author
2025 in Kind Event Coverage
EVENT COVERAGE / photo & Video / social media posts
View the project ↗
Deniliquin Rodeo
WHO'S BEHIND IT
An actual qualification - not just a nice font and good taste.
B.Bus, Certified Practising Marketer, fifteen years of it. Based in Deniliquin, working across the Riverina and regional Australia.
Certified Practising Marketer (CPM)
Through the Australian Marketing Institute. Member ID: 76611515
B.Bus (Management & Marketing)
Bachelor of Business with joint specialisation from Charles Sturt University
Diploma in Professional Writing
Additional diploma in professional and creative writing through the Australian College
15 years experience in business
Across all things arketing, systems and small business operations
Outstanding Young Business Leader, 2025
✦
— Deniliquin Business Chamber Excellence Awards.
When regional business grows, whole communities grow with it.
Let's do this properly
Tired of throwing things at the wall?
Whether you need strategy, content, a website, or all of it wrapped into one clear plan — we're here to help you show up, stand out, and grow with purpose.
