Regional roots. Reach across Australia.
Your website should be working harder than you are.
I help good regional businesses stop looking smaller than they are online - strategic websites and social media that actually pull their weight.
Trends don't interest me, and neither does outsourcing your voice to a chatbot. Being a CPM, the work - and the words - get done properly, by me.
15+ years
Years in marketing, not months
CPM
Certified Practising Marketer qualified.
Work 1 : 1
Every project, 1 person getting you live: me
AU Wide
Started regional, now national
HERE'S THE DEAL:
Being great at your trade and being great at marketing it are two completely different skills.
01
You've got more work than you can handle some months, and nothing the next — and you can't tell if it's the season or the fact people can't find you online.
02
You've tried the "post more, do reels, run some ads" advice —-it's built for people selling courses, not people who actually turn up and do the job.
03
You built this business to run your life, not to spend your evenings guessing what your website should say.
business services
Everything your business needs to show up properly
Whether you need one thing done right or the whole picture sorted — we've got a clear path for that.
Social Media Management
Consistent, on-brand content and posting so your socials finally pull their weight, without it living on your to-do list.
✦ Content planning & calendar
✦ Posting & community management
✦ Reels, graphics & captions
Marketing Consulting (advisory)
A CPM-qualified marketing consultant looking at your business properly — so you stop guessing what to do next and start doing the things that actually move the needle.
✦ Strategy & positioning sessions
✦ Marketing plan & priorities
✦ Ongoing advice, when you need it
Marketing Machine (done-for-you)
Hand the whole thing to someone qualified to run it — I become your marketing department, so you can get back to running the business.
✦ Strategy, planning & execution
✦ Website and socials managed end to end
✦ One person accountable for all of it
Websites & Systems
Strategic websites and marketing systems that work properly and tell the real story — built to convert, not just to exist.
✦ Single-page & multi-page
✦ SEO setup
✦ Lead capture systems
The Proof is in the pudding
What our clients have to say
"Jess helped to cement our position in the market and she exceeded our expectations every step of the way"
Felicity Michaels
River Region Early Education, Riverina
"Jess was easy to talk to & listened to what I wanted. Definately would recommend to anyone wanting an online presence"
James Coghlan
Author, Stories That Matter
"Jess helped to cement our position in the market and she exceeded our expectations every step of the way"
Felicity Michaels
River Region Early Education, Riverina
"Jess was easy to talk to & listened to what I wanted. Definately would recommend to anyone wanting an online presence"
James Coghlan
Author, Stories That Matter
"Jess has been pivotal in keeping our social media presence strong and consistent over the years."
Eryan Haddon
Trekk Advisory
"I love the work and branding you've created for CWS. It really reflects our vision and the way we want the business to be presented."
Alanna Raper
Country Waste Systems
"What fantastic results - I can't wait to get more emails like this! It's great to see the results speak for themselves instantly."
Anika Bull
Anika Bull Therapy
"From an idea to something I’m truly proud to share. We are so lucky to have such a skilled local at our fingertips"
Lucy Horne
Big Hug Australia
"Fast, strategic, and exactly what we needed. Jess re-energised our brand and brought the right people through the door.
Jeremy Murray
Murray Constructions Pty Ltd
"Jess's knowledge and laid back vibe made our branding process enjoyable. And I love our website - we get so many compliments!"
Lucy Horne
Deni Speech Pathology & Occupational Therapy (Deni SPOT)
Hiya -
I'm Jess
I know what it’s like to run a regional business that’s doing everything right — yet still feeling stuck behind the scenes.
For the past decade, I’ve helped business owners go from overwhelmed and overworked to operating with clarity, confidence, and direction. My approach blends creativity with strategy, because looking good isn’t enough — your business needs structure that scales.
At Highlight Creative, we turn small-town ambition into big-brand impact — so your business isn’t just seen, it’s built to grow.
I didn't just rock up and call myself a "marketer"
Industry-recognised. Results-proven. Trusted by leaders in regional business.
Let's do this properly
Tired of throwing things at the wall?
Whether you need strategy, content, a website, or all of it wrapped into one clear plan — we're here to help you show up, stand out, and grow with purpose.
