FREE STUFF ✦ AND THE TOOLS WE PAY FOR
Everything I use to run my business (and not spin out)
Here's the apps that earnt our paid subscription, the bits on our desk that get used every day, and every free resource we've made — yours, no strings.
Straight up: some links below are referral or affiliate links, which means we might get a small credit if you sign up. It costs you nothing, sometimes it saves you something, and we'd never list a tool we don't genuinely use.
01
Free marketing resources
The Annual Content Planner
Twelve months of content mapped in one afternoon. Seasonal hooks, local events, the quiet weeks — printable and undated so it never goes stale.
Send it to me →
The same guides, planners and workbooks we use with paying clients. Take them, use them,. If they save you a fortnight, that's the point.
Email required
No sales call required.
Website Copywriting Workbook
The guide we hand clients before we write a word. Prompts, structure and examples so you can say what you actually do, in your own words.
Send it to me →
Email required
Website Copywriting Workbook
The guide we hand clients before we write a word. Prompts, structure and examples so you can say what you actually do, in your own words.
Send it to me →
Email required
The Annual Content Planner
Your content should work harder than you do. Stop guessing what to post next. Twelve months of content mapped in one afternoon. Seasonal hooks, local events, the quiet weeks — printable and undated so it never goes stale.
Your year, sorted.
← back to free resources
← back to free resources
Website Copy Workbook
Before we can write a single word of your website, we need to understand exactly what you do, who you do it for, and what makes working with you different. Thie guide gives you everything you need to write copy that sounds like you — and actually converts.
Make your business sound awesome:
← back to free resources
← back to free resources
Free Local Marketing Audit
Enter your business details and we'll show you exactly where you stand on Google, your website speed, your reviews, and how you rank locally against nearby competitors — in less than a minute
← back to free resources
← back to free resources
02
Apps I legitimately love
Running the business
Spark Mail
Managing my inbox!
Fast, cross-platform email designed to filter out the noise - so I can focus on what's important. This app changed managing my 5+ different email accounts so much easier.
Take a look →
Go High Level
Manages my business
The one that replaced five things. Enquiries, pipelines, follow-up, booking and campaigns in one spot — so leads stop quietly falling through the cracks.
Take a look →
thinking & making
Milanote
Moodboards · Planning
Where a messy idea turns into something you can actually show a client. Every brand direction and website project plan starts on a Milanote board.
Take a look →
Outlign
Manages my business
Process-driven projects to keep everyone on track. Outlign helps manage creative projects, helping me work consistently and my clients embrace the process.
Take a look →
Claude
Managing my inbox!
Not a copywriter. A sounding board — for pressure-testing an offer, tidying a rough draft, or getting the first ugly version out so there's something to fix.
Take a look →
GoodNotes
Manages my business
For the people who think better by hand. Client workshops, strategy scribbles and site maps — all handwritten, all searchable, none of it lost in a notebook.
Take a look →
Apps that help look after me
Finch
Habits · Self-care
Yes, it's a little bird that nags you to drink water. And yes, it works better than any productivity system my ADHD brain has tried.
Take a look →
Stardust
Cycle · Energy
Plan the week around the energy you'll actually have. Big pitch days on the good weeks, admin on the flat ones. Underrated business tool.
Take a look →
03
Shop what's on my desk
Emma Kate Co annual planner
I've bought this planner for the past 5 years. Australian-made, actually beautiful, and the only planner that's given me freedom AND structure.
Shop it →
The short list of physical things that get used every single day. Nothing fancy.
Paper & planning
Apple Pencil
Pairs with GoodNotes and does most of the thinking work around here — client workshops, wireframes, marking up drafts on the road.
Shop it →
Amazon · affiliate link
Let's do this properly
Tired of throwing things at the wall?
Whether you need strategy, content, a website, or all of it wrapped into one clear plan — we're here to help you show up, stand out, and grow with purpose.
