When a critical leadership role opened up, Murray Constructions needed to act fast—not just to find the right person, but to re-energise their reputation as a great place to work and grow.
We built a campaign from the ground up in under 72 hours, combining strong messaging, sharp creative, and local insight to attract top-tier candidates and rebuild community trust.
Strategic Recruitment & Reputation Reset
MESSAGING, STRATEGY, RECRUITMENT CAMPAIGN
The Video
From a time-sensitive recruitment need to a standout brand moment, we gave Murray Constructions the tools to attract high-quality candidates—while rebuilding their reputation as an employer of choice.
Bold, human-centred messaging that positioned Murray as a trusted, values-led business worth working for
High-impact recruitment ads designed to cut through the noise and connect with top-tier talent fast
A ready-to-deploy campaign toolkit with scripts, templates, and creative direction for current and future hiring
Strategic video content that gave a face to the business and brought authenticity to the callout
Internal clarity and team alignment around brand voice, mission, and what sets Murray apart
A clear path forward—equipping the business to show up with purpose, professionalism, and community pride
Now, Murray’s employer brand reflects the strength of their legacy—and the clarity of their future.
What We Delivered
FROM URGENT ROLE TO UPLIFTED REPUTATION, WE HELPED MURRAY CONSTRUCTIONS SHOW UP LIKE THE POWERHOUSE THEY ARE.
"Working with Highlight Creative re-energised our brand and brought the right people through the door."
"Fast, strategic, and exactly what we needed."
Contact us
If you’re tired of throwing things at the wall and hoping they stick - let’s talk. Whether you need strategy, content, a website, or all of it wrapped into one clear plan, we’re here to help you show up, stand out, and grow with purpose.
Let's make your marketing matter.
READY TO SHOW UP PROPERLY?
© Highlight Creative 2025
