BY HIGHLIGHT CREATIVE
Strategic Website & Lead System
We build a simple, strategic setup that helps you get found, capture enquiries properly, and follow up without the mess.
A better way to show up - and a better way to run your business
book a call here ->
And when your online presence isn’t backing you up, you:
Most regional businesses are bloody good at what they do… but their website makes them look smaller than they are.
hesitate sending people to your website
lose jobs to businesses who just look more put together
get enquiries that are vague, low quality, or go nowhere
& end up relying on word of mouth instead of steady leads.
book a call here ->
You shouldn’t feel anxious about sending people to your own website
I see it all the time… someone asks for your website, and you kind of hesitate before sending it.
Not because your business isn’t good — but because your website doesn’t actually reflect where you’re at anymore.
And that gap?
That’s where you start losing trust, enquiries, and opportunities.
This is the setup most businesses are missing.
A smarter way to show up, capture enquiries, and run your business online.
Built for service-based businesses who want to:
Meet our Strategic Website &
Lead System
look more credible in their market
attract better-fit enquiries
stop relying on word of mouth alone
and have a system that actually follows up
If you’re ready to:
01
02
Have a website you’re actually proud to send people to
Turn more of your traffic into actual enquiries
03
Have a clear, simple system for managing leads
04
Stop missing messages, forgetting follow-ups, or losing work
05
Get your time back from chasing and admin
This is for you!
We don’t just “design something nice”. We build a site that actually explains what you do, builds trust fast, and gets people to enquire.
What this actually looks like
What to expect when you work with us on your website and marketing systems
A clear, strategic website
Every enquiry goes somewhere intentional.
No more missed messages, scattered emails, or “I’ll get back to that later”.
An enquiry + lead capture setup
You’ll be able to see your leads, track conversations, and actually manage your pipeline. Without it feeling overwhelming or technical.
A simple CRM behind the scenes
Enquiries get responded to properly.
Leads don’t go cold.
You don’t have to chase everything manually.
Automated follow-ups
We walk you through how it all works.
So you feel confident using it — not reliant on us for every little thing.
A setup you actually understand
No overcomplicated systems.
No unnecessary tools.
Just what you need to look professional and handle leads properly.
Built for how you run your business
book a call here ->
What's Included
Strategic website & Lead system
Your website
Designed + optimised for desktop and mobile
Fundamental SEO Applications (heading tags, image alt titles, Google My Business, Search Console + Analytics setup)
Structured to build trust and drive enquiries
A custom-designed, code-free website built on HighLevel, WordPress, or Showit — based on what suits your business best.
Strategy + support
1:1 strategy call with Jess with guided onboarding and clear direction throughout
Screen-recorded tutorials so you can confidently manage your site
3 structured feedback rounds to refine everything before launch
A guided, collaborative process where you’re supported at every stage — from strategy through to launch.
Lead capture + backend
Enquiry forms set up properly
Lead capture connected to your system
Basic workflow mapping so you don’t miss new enquiries
So your website actually does something.
Client Portal +
Resource Library
PLUS access to your own private
★Brand Archetype Playbook
★Conversion Copywriting Guides
★Intro to SEO Guide
★Tech + App Stack Recommendations
★The Annual Content Planner
BONUS! LINK IN BIO PAGE:
A branded link page that matches your website — perfect for Instagram and socials.
BONUS FOR HIGHLEVEL BUILDS: We take things a step further with simple automations:
Contact Form Workflow:
Get notified instantly when someone enquires, with leads tagged and stored properly.
Newsletter Workflow:
Capture and tag subscribers so you can actually use your audience later.
3-4 weeks | 1 page
Starter Setup
A single-page website where everything lives on one scroll — with a menu that jumps you to each section.
AUD $2,000 + GST
or two payments of $1,100 + GST
add on: write all my copy for me $1,000 + Gst
4-6 weeks | up to 5 pages
Growth Setup
A more complete website and system designed to position you properly and improve lead quality and consistency.
AUD $4,500 + GST
or two payments of $2,400 + GST
add on: write all my copy for me $2,500 + Gst
6-8 weeks | up to 10 pages
Complete Setup
A full website and backend system designed to support growth, volume, and a more refined client experience.
AUD $8,500 + GST
or two payments of $4,500 + GST
add on: write all my copy for me $4,000 + Gst
A note on availability
We only create 1-2 custom website projects per month to make sure our clients get our full attention and focus on their projects.
If you’re thinking about it, it’s worth booking a call early —
we can map out timing and next steps.
book a call here ->
Hey, I'm Jess
I started Highlight because I kept seeing the same thing.
Great businesses. Solid work. Loyal clients.
But online?
It didn’t reflect it.
Websites were outdated, unclear, or half-finished.
Leads were inconsistent or getting missed.
And most business owners were just figuring it out as they went.
I help service-based businesses turn messy online setups into clear, strategic systems that actually bring in work.
After working across strategy, content, and digital marketing with service businesses across regional Australia, I’ve learnt this:
Most businesses don’t need more marketing.
They need a better setup.
That’s what we do.
Websites that actually show your value.
Systems that capture and handle leads properly.
Louise Mace, owner, nurture with louise
Cannot recommend highly enough based on the end result of my new logo, website, social media package and gallery of images I now have.
Jess and the Highlight Team are next level. They listen and deliver on what you hope for.. actually its way above what you hope for.
View Project
Heather white, selectart
"Your ability to interpret my ideas, and use your skills and creative flair to make them a reality has been amazing"
“Thank you for all your hard work in creating a business identity and online presence that I can be proud of. "
Eryan haddon, owner at trekk advisory north qld
"Even with name changes and rebrands, we've managed to build and keep a strong, loyal following at both our office locations."
"Jess has been pivotal in keeping our social media presence strong over the years."
ANIKA BULL, owner at anika bull therapies
"For a small budget and minimal work, it's great to see the results speak for themselves instantly."
"What fantastic results - I can't wait to get more emails like this! "
We design and build your site, connect your enquiry system, and set up the backend so everything works together.
You’ll review, refine, and launch with something that actually supports your business.
We map out how your website will work, what it needs to say, and how leads will come through and be handled.
This is where everything starts to click — structure, messaging, and flow.
You’ll go through a strategic onboarding that helps us (and you!) understand your services, content, and how your business currently runs.
This gives us everything we need to plan your website and lead flow properly — not guess it.
We’ll chat through your business, what’s working, what’s not, and where things are getting messy or missed.
If it feels like a good fit, we’ll map out the right scope and lock in your spot.
The
Process
04.
BUILD AND LAUNCH
03.
STRATEGY AND KICKOFF
02.
GET PREPPED IN YOUR PORTAL
01.
BOOK A CALL
This isn't for everyone.
01
02
03
Your website doesn’t reflect the level you’re actually operating at
04
You’re sick of patching things together and want it set up properly
05
You’re ready to invest to fix this - not just “have a look”
And that's a good thing!
You’re a good fit for this if:
01
02
You’ve just started and don’t have much traction yet
You’re not currently getting enquiries (this isn’t a magic switch)
03
You’re looking for a cheap website just to “have something up”
04
You don’t have the time or headspace to be involved in the process
05
You’re not ready to take your business seriously online
This isn’t for you if:
You’ve been in business long enough to know your work is solid
You’re already getting enquiries - but they’re all over the place
book a call here ->
Frequently Asked Q's
Q: What are the ongoing software/hosting costs?
Q: Is this right for me if I’m just starting out?
Q: What happens after the site is live?
Q: What if I’m not happy with the final result?
Q: What if I don’t have everything ready?
Q: Will this actually get me more leads?
Q: How does your waitlist and start process work?
Q: I’m busy - how much time do I actually need for this?
Q: I’m busy — how much time do I actually need for this?
A: Not as much as you think.
Your initial onboarding will take you the most time, but if you care about your business and want to succeed, this will be a worthwhile activity!
From there, you’ll need a few focused hours each week early on to provide input and feedback.
After that, we take the lead and keep things moving.
All our clients say it’s far easier than trying to piece it together themselves.
Q: How does your waitlist and start process work?
A: We don’t jump straight into design as soon as you sign.
Once you’re booked in, we start with your prep phase — where you’ll gather content and go through our guided onboarding so we can plan your website properly.
This usually takes a few weeks, depending on how quickly you move.
Once everything is ready, we schedule your project into our build calendar.
We typically book projects 1–3 months in advance and only take on a small number at a time, so each one gets proper attention.
Q: Will this actually get me leads?
A: We’re not creating demand out of nowhere. We’re making sure you stop leaking the demand you already have. Right now, what’s likely happening is:
• people land on your website and don’t take the next step
• your message isn’t clear enough to convert them
• or enquiries come in… and don’t get followed up properly
That’s the gap we fix. We make sure:
• your website actually convinces people
• it’s obvious what to do next
• and every lead is captured and handled properly
So instead of: “we get a few here and there…”
You start to see:
• more consistent enquiries
• better quality leads
• and less missed opportunities
Q: What if I don't have everything ready?
A: You don’t need to come prepared.
You just need to be willing to go through the process.
Once you’re booked in, you’ll get access to your private client portal. Inside, we guide you through:
• what content you actually need (and what you don’t)
• how to explain your services clearly
• how to pull together imagery, brand assets, and logins
• how your website should be structured
You’ll have:
• a clear onboarding questionnaire
• prompts to help you get your messaging right
• a place to upload everything in one spot
• a checklist so you know exactly when you’re ready
You’re not left guessing, and you’re not expected to get it perfect.
Q: What if I’m not happy with the final result?
A: You’re involved the whole way through — nothing gets built in a vacuum.
We work through clear review stages, with up to 3 feedback rounds built into the process.
This gives you the chance to refine, adjust, and make sure everything feels right before we move forward.
You’ll always know what stage we’re at, what’s coming next, and when your input is needed.
And we guide you on feedback — so it’s constructive, not overwhelming or endless.
The important part:
We don’t launch anything until you’re confident in it.
But we also keep things moving — so feedback stays focused, and the project doesn’t drag on.
Q: What happens after the site is live?
A: You’re not left in the dark. Once your site is live, we walk you through everything - so you know exactly how it works and what to do next.
You’ll get a clear handover with all logins and key info in one place, simple training so you can confidently update your site, access to tools, guides, and support resources (+ optional ongoing support if you want it).
You can manage everything yourself, or we can stay involved - completely up to you.
There are no required ongoing fees with us after handover.
Your only ongoing costs are standard platform expenses like hosting or subscriptions, depending on what we set up - and we’ll be upfront about all of that before we start.
Q: Is this right for me if I’m just starting out?
A: This works best for businesses that are already up and running, have proven services, and are ready to clean up how they show up and convert enquiries.
If you’ve got the budget to invest in a solid launch and do this properly — then yes, it can set you up incredibly well from the start.
But if you’re still finding your feet, figuring things out, or watching every dollar… this probably isn’t the right move just yet.
We’re small business owners too — we get it. Cashflow can be tight, and sometimes the timing just isn’t there..
The reality:
This kind of setup isn’t a quick fix.
It’s what you invest in when you’re ready to take things more seriously and build something that actually supports your growth.
Q: What are the ongoing software/ hosting costs?
A: We build on HighLevel, WordPress (Elementor) or Showit - depending on what suits your business best.
Every website needs two things to stay live:
• a domain (your website address approx $20-$30 per year)
• and a hosting or a platform subscription (where your site lives)
Depending on your setup:
• WordPress hosting → approx. $20–$40/month
• Showit (or similar) → approx. $30–$50/month (includes hosting)
• HighLevel → approx. $97–$149/month (includes CRM + systems)
You can manage this yourself, or we can handle it for you so you don’t have to think about renewals, logins, or tech issues.
We’ll walk you through exactly what you need before anything is set up.
These costs are just part of having a proper online presence.
If you’re tired of throwing things at the wall and hoping they stick - let’s talk. Whether you need strategy, content, a website, or all of it wrapped into one clear plan, we’re here to help you show up, stand out, and grow with purpose.
Let's make your marketing matter.
READY TO SHOW UP PROPERLY?
Contact us→
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