When you’re just starting out, a Wix or Squarespace website might seem like the easiest, most affordable option. A simple drag-and-drop, no coding required, and you’re online in an afternoon. Sounds perfect, right?

But here’s the reality: Your website isn’t just about looking good—it needs to work for you. It needs to attract visitors, turn them into customers, and actually grow with your business. And that’s where these DIY builders often fall short.

If you’re serious about your business, here’s why a Wix or Squarespace website might be holding you back—and what to do instead.

1. You’ll Hit a Wall—Fast

DIY website builders are designed to be simple—but that simplicity comes at a cost. As your business grows and you need more functionality, you’ll quickly find that Wix and Squarespace have serious limitations.

🚫 Limited Customisation – Want to tweak the design beyond their templates? Tough luck. The drag-and-drop system means you’re restricted to what the platform allows.

🚫 SEO Challenges – If you want your site to actually rank on Google, these platforms don’t give you the same level of control that a custom-built site does. You’ll struggle with slow load times, limited metadata control, and poor optimisation.

🚫 Lack of Integration – Need to connect with advanced booking systems, payment gateways, or other third-party tools? Many integrations either aren’t available or require expensive upgrades.

You need a site that can evolve with your business, not one that forces you to start from scratch every time you want to grow.

2. A Website That Looks Nice Isn’t Enough

A lot of people fall into the trap of thinking “if my site looks professional, I’m set”—but that’s only half the battle.

Your website needs to convert. It needs to guide visitors towards buying, booking, or contacting you—not just sitting there looking pretty.

Here’s where Wix and Squarespace fall short:

❌ No real strategy – These platforms focus on aesthetics, but design without strategy doesn’t sell. A well-built website is structured to guide users seamlessly toward an action—whether that’s booking a service, making a purchase, or filling out a form.

❌ Limited optimisation for conversions – Custom websites allow for A/B testing, heatmaps, and detailed analytics, so you can track what’s working and what’s not. With DIY platforms, you’re flying blind.

❌ Slow page speeds – Did you know 40% of people will leave a website if it takes more than 3 seconds to load? Many Wix and Squarespace sites struggle with bloated code and slow load times—especially on mobile. That’s a huge problem for keeping visitors engaged.

Bottom line: A custom-built website is designed for performance, speed, and results—not just to look good.

3. You Don’t Actually Own Your Website

This one surprises a lot of people. When you build a site on Wix or Squarespace, you don’t actually own it—you’re renting it.

That means:

❌ You can’t move your site – If you ever want to switch to a different platform (like WordPress), you can’t transfer your site. You have to rebuild it from scratch.

❌ You’re locked into their pricing – They control the hosting, the features, and the fees. If they increase prices or remove features, you either pay up or start over.

❌ If the platform disappears, so does your site – Sounds extreme, but it happens. If they shut down, change policies, or remove a feature you rely on, you have no say in the matter.

With a custom-built website, you own everything—your domain, your content, and your entire site. That means no lock-in contracts, no sudden fee hikes, and total control over your business’s online presence.

So, What’s the Alternative?

You don’t need an expensive, custom-coded website to avoid these problems—you just need one that’s built right from the start.

That’s where we come in.

At Highlight Creative, we offer affordable, custom-built websites that are:

✔ Designed to grow with your business – No limitations, full customisation, and built to scale.
✔ Optimised for SEO and conversions – So people can find you—and actually take action.
✔ Fast, mobile-friendly, and performance-driven – Because speed and usability matter.
✔ 100% yours – No hidden fees, no rental agreements, no restrictions.

🚀 Try our One Page Website or Get Found Everywhere package and get a website that’s easy to manage, SEO-friendly, and actually helps your business get seen.

Ready to Ditch the DIY Struggles?

A great website doesn’t just sit there—it works for you. If you’re tired of fighting with templates, slow load times, and limited features, it’s time for an upgrade.

📩 Let’s chat. Your future customers are searching for you—make sure they land on a website that actually does its job.